Women in ads are normally shown as young, slim and ideal beauty. With their makeup airbrushed perfectly, form-fitted clothing, perfect hair and skin. Women are also in positions. These positions may include sexualized positions or just in certain positions to make them seem as slim as possible. Like in the photo shown, this young woman is wearing a black, skin-tight bodysuit. Her body is also positioned to the side, showing the slimmest angle of her body. Her makeup is perfectly applied in a dark smoky shadow, making her eyes stand out and her gaze more alluring. The product for which she is advertising is Nina Ricci: The New Malicious Perfume, therefore she is supposed to symbolize being “malicious”.
Women in general could be viewed as: womanly, successful, modest, independent, human, intelligent, and not honest. Woman in advertisements are: childlike/maternal, jobless, seductive/provocative, dependent upon man, perfect, ditzy/unintelligent, and manipulative. -Kendra Bermosk
I think the way that women are represented in the media isn't always right. Especially in advertisements where they are altered and intentionally placed to sell certain things. The fact that a woman needs to show her skin or figure off just to sell a bottle of perfume seems unnecessary.
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