I was watching some commercials and noticed that they add unnecessary details. But I think it's those unnecessary details that are what sell the product. They add sexualization to an M&M commercial which doesn't really make sense but it makes people laugh. Also they use things that are popular in the media, such as adding in a popular song that teenagers love, that doesn't necessarily have anything to do with the product. But since people know what song it is, and since they like it, and since they laugh at the M&M making a fool of himself, it sells.
Also in cosmetic commercials, the makeup is clearly always edited. But for some reason, girls and women watch it and go "Oh! I want that!" staring at the painfully obvious fake eyelashes on the screen.

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